The introduction of the new gTLDs will create an opportunity to extend brands’ web presence, but at the same time inevitably fragment digital footprints, web traffic and ultimately affect online customer engagement strategies. Trademark owners will therefore need to adopt a robust gTLD strategy to keep domain portfolios optimized and protected.

The Threats:

Brands need to be prepared by developing a risk mitigation strategy designed to account for the introduction new gTLDs.

  • Unrestricted open new gTLDs will be available for purchase by anyone as soon as they become available, if they are not protected by existing trademarks
  • Internet users are more likely to believe a webpage is genuine if the domain ends in a certain gTLD - this is known as ‘domain bias’. For instance .group, .institute and .business give assumed credence to a domain name.
  • Third parties infringing on trademarks and intellectual property could quickly inflict irreparable damage on your brand’s reputation in the marketplace.


NetNames gTLD Registration Strategy Services

With the best industry knowledge, subject matter expertise and proprietary gTLD analysis tools, NetNames is uniquely positioned to help brands devise a registration strategy which maximizes gTLD investments and prevents domain name abuse before it is too late and too expensive. The NetNames gTLD Strategy Service includes the following key areas:

TLD Strategy & Implementation:

End-to-end solution for own brand TLD (.brand) – Strategy and ROI analysis, submission of applications to ICANN, implementation and launch plan, operational model.

gTLD Registration Strategy:

Bespoke reports to outline clear holistic registration strategies to leverage opportunities and mitigate threats, including defensive registrations and domain blocking options.

gTLD Trademark Protection:

Enhanced monitoring for existing trademarks and rapid enforcement action when infringements are detected.


Why NetNames?

  • A leading domain registrar since 1999 - unparallel expertise and know-how of the domain industry and strong relationships with ICANN.
  • The leading provider of domain portfolio and gTLD consultancy services to top brands worldwide.
  • Global brand owners already partner with NetNames for their own (.Brand) gTLD applications.
  • The first registrar to be an accredited Trademark Clearinghouse agent - our clients are the first in the industry to be notified of new gTLDs.
  • Market leader in Trademark Clearinghouse applications – submitted the first ever TMCH application and delivered the largest amount of successful applications worldwide.
  • NetNames Dot Strategy Engine provides organizations with clear recommendations on the most suitable new gTLDs to register.

Watch a video on online threats and its affects on your organization: